Cinnamon buns baked with nostalgia — and powered by connection.

About Big Buns Club

Born from a family recipe and a grandmother’s love for baking, Big Buns Club started in 2020 as a way to bring people together — one cinnamon bun at a time. What began as a small-batch weekend project in Calgary has grown into a full-fledged community fueled by nostalgia, creativity, and the joy of sharing something sweet.

Every swirl of dough carries the legacy of Gma Gertie, whose kitchen inspired the brand’s warmth, generosity, and heart. Founders Eli and Maria built Big Buns Club to feel like home — cozy, familiar, and filled with the scent of kindness (and butter).

Their Rewards Program

Program name: Big Buns Loyalty Club
Type: Spend-based loyalty (10 points per $1 spent)
Rewards include:

• 10% Off — 250 points
• Free Big Bun — 500 points
• 8 Baby Buns — 750 points
• Frozen 4-Pack + Icing — 1000 points

The program is simple, visual, and built to make every visit (and every craving) count. Customers scan a QR code in-store, add the Big Buns pass to their Apple or Google Wallet, and start earning instantly — no app, no fuss, just sweet rewards.

How Worthify Helps

Big Buns Club uses Worthify to keep their brand in customers’ pockets — literally. With a fully branded digital pass and in-store QR sign-up, their loyalty program mirrors the brand’s signature pink, playful aesthetic.

Worthify helps them:

• Grow repeat visits through automatic point tracking and redemptions.
• Stay connected post-purchase via wallet notifications and re-engagement moments.
• Own their customer relationships while keeping the experience 100% Big Buns-branded.

Together, Worthify and Big Buns Club turn “just another bakery visit” into an ongoing, digital relationship — one that celebrates community, kindness, and cinnamon rolls worth coming back for.

🌐 bigbunsclub.com
📸 @bigbunsclub